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How is my logo design process? Research and Discovery: The first step in the logo design process is to research the client's brand, competitors, target audience, and industry. This research helps the designer gain a deeper understanding of the brand's identity and values and inform the design process. Brainstorming and Sketching: Based on the research, I begins to brainstorm and sketch out ideas for the logo. This stage allows me to explore various concepts and directions before honing in on the most promising ideas. Refinement and Design Development: After selecting the most promising concepts, the designer begins to refine and develop the designs. This stage involves experimenting with different colors, fonts, and layouts to create a visually appealing and effective logo.